Quote about character
Tags: book quotes, character changes, Mario Puzo, quote about character, The Fourth K, tragedy of man, triumph of man
have you read the poem “america” rebloged at “binatehawwa.wordpress.com”
is it not a bitter truth? what do you say?
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LinkedIn has a great feature that connects with your existing email accounts and allows you to invite
anyone you have interacted with to your network. This means that you might reach
people you interacted with once or twice, or people that you
haven’t spoken with in a while. This is a powerful tool, but are you
using it effectively in your marketing?
LinkedIn as a Data Collector
Look at all the ways you can collect data from people.
The easiest metric to track for most is their email addresses, so ask people and promote their use.
Create mailers or offer contests via email registration. Remember, each email you
collect is another potential LinkedIn profile waiting to be connected to.
Also, you might convince someone to join LinkedIn when they receive
an invite from you, which means more customers to interact with.
Easy Ways to Connect on LinkedIn
So, what are some easy ways to connect with users and get them to want to network with you?
Many companies have started suing LinkedIn as a corporate blog to
promote brand awareness. These blogs might not even have anything to
do with the products being sold, but they might tie
in with corporate culture or offer up some helpful knowledge or technique.
This is called generating substance, and if you want people to see
a value in your postings, you need to provide that substance, otherwise they simply won’t care.
The nice thing about this is you don’t have to be a multi-faceted business guru to provide content.
Maybe you promote an interesting link of the day, or
maybe you repost a news story about something company-related (please give credit if
you do this.). It could even be a humorous blurb or story, or even a business-appropriate joke to keep your
network’s attention. The only constant is that the postings stay constant.
If you start it, then maintain it to help build that brand awareness.
Remember, people won’t actively look for you if they
don’t know you exist.
One great way that some companies have started building a loyalty network is through promoting their employees.
Some companies will offer a spotlight on their employees, showing off the projects they have done or discussing their high points.
This not only helps to ensure your employees
feel valued, but it also helps to paint your
company as more human, which is something you want when trying to get people to
connect with you.
Pitfalls and Things to Avoid With LinkedIn
Most of what has been discussed here has been the positives of using LinkedIn for your promotions, but
there are some pitfalls you may want to avoid. Again, not all marketing works for
all niches and some can be turned off more easily than others.
For starters, when advertising with a graphic, consider the
context that your audience will view it in. LinkedIn is business to business networking.
Is your picture one that would be considered safe for a business networking platform?
Yes, attractive, nearly-naked people tend to get clicks, but are
those the kind of ads people at major corporations are going to be more than likely be turned off due to lack of professionalism?
Consider your content in your pictures before posting and make sure
your graphics are a good match to your audience and marketing message.
Second, watch your language. While on the surface,
this could be taken as do not swear, on a deeper level, you have to consider
what a company will filter for and what they will allow.
Some words tend to trigger web filters pretty easily, so be
careful about your verbiage. Also, look at the message your words send.
Are you trying to be edgy, dynamic, endearing?
Do your words properly convey the message you want people
to see? Sometimes people get so wrapped up in sending out a strong message that they
fail to consider if it is the right one.
Third, don’t verbally tie yourself to a region or company if you
can help it. While you may want to highlight a company on a landing page or maybe you are geared towards a certain region of the world, you don’t want to inadvertently exclude potential
customers because they think your ads don’t immediately apply to them.
Remember, you can focus your ads in terms of companies and locations ahead of
time, so listing out that info in the actual ad might prove redundant.
Fourth, don’t slack on your content. It can be easy to start with a big push,
but the number one thing that kills an audience’s interest is inconsistency.
Don’t slouch on your posts. Make sure you dedicate a certain period
of time each day to providing some form of content. If you can’t or think you might have problems with this, hire someone
to do it for you or spend a day or two generating multiple posts so that you can just plug and play.
However you do it, just be sure to keep doing it. You are setting an expectation of service as accompany when you post, and to
do so inconsistently will send a bad message abour what your company considers professional.
Fifth, be careful on rebranding. Some smaller companies
take the philosophy of experimentation a bit too far and keep trying to reinvent themselves every month or quarter, but the truth of it is that many companies form bonds over the long term
with clients, and just because you announce a name change or a new
logo, that doesn’t mean that your clientele is paying attention. To
build your brand, you need consistency, so stick to a
logo or name and try to avoid being so edgy that you can’t make up your mind about
your name. Remember, you’re a business, not a
LinkedIn Final Thoughts
LinkedIn is a wonderful tool for reaching people in the business world.
Our bus driver is making the white-knuckled trip, inch by inch, to
the Mall. And in Los Angeles, there are plenty of places to buy yourself a new bikini.
I was able to walk to the convention center and the entertainment district.
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